Dale Clifford.
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See Facebook advert
Finds out about our brand from social media advertising or video.
  1. Scrolling in social media
  2. Sees advert or promotional video
  3. Clicks link to find out more
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Browses online store
Clicks link to online store, browses stock, reads product reviews.
  1. Navigates to online store
  2. Browses available stock
  3. Reads product reviews
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Adds items to cart
The shopper can add items to the cart and return to the cart at a later time, making the experience easy.
  1. Adds items to cart
  2. Reviews pojourney
  3. Proceeds to checkout
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Pays
Makes immediate payment, within the shopping cart. Is not redirected to any external websites like PayPal, making the sale quick and easy.

Most customers are delighted that they can choose AfterPay, to make an impulse purchase and pay later.
  1. Pays with credit card, or AfterPay
  2. Gets confirmation email
  3. Realises has to wait 3-5 days
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Waits
Because of the delays with the postal service, most customers end up waiting longer than 3-5 days.

Customers who purchase the products as gifts or presents get impatient and upset.
  1. Contacts seller to confirm delay
  2. Complains to postal service
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