Let me help you design &
create amazing experiences

I’m passionate about CX transformation and designing world-class experiences. I’ve led large-scale market integrations and transformation programs across insurance, energy, real estate, and utilities, working with major brands like IAG, AGL, and REA Group and deep understanding of technologies like Amazon Web Services, Microsoft Dynamics and Salesforce to address broad customer needs — balancing operational efficiency, regulatory requirements, and seamless customer experiences at scale.

I’m part of The Bridge International, where we partner with executives and managers to innovate and evolve their business and operations. We also work hand-in-hand with CXO2, our experience design studio dedicated to researching brand influence and human needs to design transformative customer and employee experiences that deliver measurable impact.

Strategy & Transformation

I’ve been building websites since before MySpace was cool.
Now, I teach others how to innovate.


I’m Dale!

With 20+ years’ experience building and innovating with Australia’s biggest brands in Energy, Utilities, Insurance, Entertainment, Telecommunications, Real Estate, Air Freight Logistics and more!

Let me help you design & create amazing experiences.

..where possible I promote Creative Commons Attribution in my work (you can copy anything I’ve produced that’s not commercially sensitive and iterate on it), I contribute to Conservation Research activities, and I contribute 1% of my revenue to carbon removal projects.

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